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R-Squared Digital offers a 360° full house digital consultancy service specializing in Influencer Marketing solutions. Additionally, they also offer brand strategy and market research services.
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Influencer marketing authenticityIn recent times, authenticity has become the most arbitrary yet lucrative word among marketers, brands, and even influencers but doesn't it seem almost paradoxical to combine authenticity with marketing? In the conventional sense, maybe. However, when it comes to Influencer Marketing; it's pretty much the sole reason as to why it works. In an influencer marketing survey that asked 170 marketers from CPGs (consumer packaged goods companies), food-and-beverage companies to retailers, 87% of respondents said that "influencer marketing's top benefits entail creating authentic content about their brand." So, why is authenticity so important? 14 Nov 2018 Read more

A global first! BrandNest: Your social insuranceIn the world we face today, with so many potentialities waiting to break us down at any moment, can we really afford to not be covered? On every level? We don't mean the kind of cover your financial insurance company sells you, we mean social cover. 1 Nov 2018 Read more

Is your paid partnership paying off?In a world of uncertainty, can brands and influencers afford to lack transparency and disclosure? Does disclosing a partnership harm or reinforce the credibility of both the influencer and the brand? Why is disclosure of partnerships (besides the legal requirement) important to consumers? If you've been asking yourself these questions, you've come to the right place because in a few short paragraphs; you'll have the answers you've been looking for! 16 Oct 2018 Read more

The good, the bad and the ugly side of influencer marketingYou may have read my previous articles (see links below) and now you know what's needed to successfully run an influencer marketing campaign. You're expecting a great ROI for your efforts. In this final article of the series, you'll be able to see the good and the bad side of influencer campaign planning and management, or the lack thereof. 9 Oct 2018 Read more

The dangers of mismanaging an influencer campaignYou've planned your campaign ahead of time, the campaign has kicked off smoothly and everything seems to be in order. You've run through a risk management process with your influencers and determined how to mitigate brand risk effectively. What if you haven't considered all the factors? 2 Oct 2018 Read more

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