Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.
“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.
At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.
Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.
Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.
Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.
In October 2015, the Paediatric ICU (PICU) at the Red Cross War Memorial Children's Hospital embarked upon a R100m-plus expansion and upgrade. The building will cost R75m and ICU equipment a further R25m. Faced with a chronic shortage of paediatric Intensive Care Unit (ICU) beds in Africa, the project will improve intensive care services for critically ill and injured children. The 22-bed PICU is the largest ICU for children in Africa, but simply cannot meet current demands. The hospital turned to advertising agency M&C Saatchi Abel to drive awareness and donations around the life-saving initiative....
Joe Public United's latest campaign for McCain pays homage to the one person in all our lives that means everything - mom. We all love our dear moms and although we are grateful for all that they do, we don't always get the chance to show our full appreciation.
Joe Public United's latest campaign for McCain pays homage to the one person in all our lives that means everything - mom. We all love our dear moms and although we are grateful for all that they do, we don't always get the chance to show our full appreciation.