Marketing Trends

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RAPT BizTrendsTV: Faith Popcorn: The people's pushback trend

#BizTrends2025: Discovery CEO Hylton Kallner on the future of spending

#BizTrends2025: Discovery CEO Hylton Kallner on the future of spending

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#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

Melanie Campbell, RAPT Creative Agency 13 Jan 2025

President and CEO of Scopen, Cesar Vacchiano examines the trends shaping marketing in 2025 (Image supplied)

#BizTrends2025: Scopen's Cesar Vacchiano - The trends shaping marketing in 2025

Cesar Vacchiano 13 Jan 2025

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Digicape 13 Jan 2025

6 key trends shaping digital marketing in SA in 2025

6 key trends shaping digital marketing in SA in 2025

TDMC 8 Jan 2025

Source:

How ‘ethical influencers’ engage their audiences about saving the planet

Aya Aboelenien and Ai Ming Chow 16 May 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024

#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024

Kate Wolters 22 Feb 2024

#BizTrends: James Cloete - Marketing trends: Lessons from Bill Bernbach, Nelly the Elephant & others

#BizTrends: James Cloete - Marketing trends: Lessons from Bill Bernbach, Nelly the Elephant & others

James Cloete, RAPT Creative Agency 6 Feb 2024

#BizTrends2024: Zetu Damane - Trends which will make or break brands in 2024

#BizTrends2024: Zetu Damane - Trends which will make or break brands in 2024

Zetu Damane 6 Feb 2024

Image supplied. Sponsorships must be fit for purpose and fit for business says Judith Mugeni.

#BizTrends2024: Judith Mugeni - Sponsorships must be fit for purpose and for business

Judith Mugeni 5 Feb 2024

Graham Deneys is the chief strategy officer at Dentsu Media Brands. Source: Supplied.

#BizTrends2024: Graham Deneys - An adjustment is underway. Can you feel it?

Graham Deneys 30 Jan 2024

#BizTrends2024: Lebo Madiba – The future lies in harmonious marriage of AI and human creativity

#BizTrends2024: Lebo Madiba – The future lies in harmonious marriage of AI and human creativity

Lebo Madiba 29 Jan 2024

#BizTrends2024: Chelsea Owens - 4 digital marketing trends that will shift the needle in 2024

#BizTrends2024: Chelsea Owens - 4 digital marketing trends that will shift the needle in 2024

Chelsea Owens 26 Jan 2024

Navigating media trends in 2024: adapting strategies for consumer engagement

Navigating media trends in 2024: adapting strategies for consumer engagement

Senamile Zungu, Kantar 25 Jan 2024

Source:

The 60-plus consumer: South Africa's untapped market opportunity

25 Jan 2024

#BizTrends2024: Ged Nooy - 4 trends to unlock the informal market

#BizTrends2024: Ged Nooy - 4 trends to unlock the informal market

Ged Nooy 24 Jan 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods

#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

Albert Makoeng is the head of sales at theSALT. Source: Supplied.

#BizTrends2024: The influencer gold rush - amping up budgets by 30%

Albert Makoeng 19 Jan 2024

Source:

Warc report: Advertising spend to double in 2024

18 Jan 2024

#BizTrends2024: Bronwyn Williams – Techno-optimism not acceleration: How to make friends with machines

#BizTrends2024: Bronwyn Williams – Techno-optimism not acceleration: How to make friends with machines

Danette Breitenbach 17 Jan 2024

#BizTrends2024: Adam Byars - 2024 in two words: Culture and authenticity

Adam Byars 17 Jan 2024

#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold

#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold

Karabo Ledwaba 16 Jan 2024

Image supplied. Musa Kalenga, group CEO, The Brave Group says don’t be scared for 2024; be excited as marketing, advertising, and technology intertwine

#BizTrends2024: Musa Kalenga's five “techolutions” for 2024

Musa Kalenga 16 Jan 2024

#BizTrends2024: Dali Tembo – Culture: redefining the African narrative

#BizTrends2024: Dali Tembo – Culture: redefining the African narrative

Danette Breitenbach 15 Jan 2024

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

César Vacchiano 15 Jan 2024

Cheryl Reddy is the CEO of Eclipse Communications. Source: Supplied.

#BizTrends2024: 4 communication sweet spots for 2024

Cheryl Reddy 15 Jan 2024

Harry Welby-Cooke - ActionCoach SA

#BizTrends2024: The four undeniables – people, money, time and mindset

Harry Welby-Cooke 11 Jan 2024

#BizTrends2024: Nicola Cooper – The rise of African music and fashion globally continues

#BizTrends2024: Nicola Cooper – The rise of African music and fashion globally continues

Danette Breitenbach 11 Jan 2024

Nilesh Hansjee is a business analyst at Marketing Intelligence Hub. Source: Supplied.

#BizTrends2024: A peek into the marketing crystal ball

Nilesh Hansjee 11 Jan 2024

#BizTrends2024: Mike Sharman - From earned virality to purposeful purpose

#BizTrends2024: Mike Sharman - From earned virality to purposeful purpose

Danette Breitenbach 10 Jan 2024

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