Graham Deneys is the Strategy Director at Carat in Cape Town.
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I influence you, therefore, I am!

Much talk has surrounded the power of influencers in campaigns. Recently, the industry has been looking a little deeper into the science behind this growing channel...

By Graham Deneys, Issued by Dentsu Aegis Network 31 Aug 2018

#BizTrends2018: A few 'bone shakers' for media in 2018

Going into 2018, we need to give the word disruption the respect it deserves...

By Graham Deneys 8 Jan 2018

Did we just hear an industry rumble?

A seismic shift is taking place in our industry and adjustments are being made as the tremors grow louder and more frequent. Those at the forefront are mobilising to ensure that when the full quake comes they will be 100% ready...

By Graham Deneys, Issued by Dentsu Aegis Network 20 Oct 2016

Thunder forth into the future

I have been doing a lot of thinking since I first had the opportunity to immerse myself into the world of VR courtesy of Google Cardboard...

By Graham Deneys, Issued by Dentsu Aegis Network 17 Aug 2016

[BizTrends 2016] The media agency future

First of all - 2016 aside - I'm already seeing quite a different approach to the definition and the role of a media agency in the actual agency mix when it comes to overall business outcomes for clients...

By Graham Deneys 21 Jan 2016

A sub-Saharan branding journey

There is no doubt that Africa is on the rise and global brands are looking at the continent as very fertile ground for growth, but brands need to be aware of logistical and cultural factors...

By Graham Deneys 30 Jul 2015

A world of engagement: magazines

Huck, Boneshaker and the beautiful Obscura. Sounds confusing to the average Joe, but to the passionate and engaged individual reading the content, it's simply a release from reality, a dosage of interest and a valuable keepsake - a "my precious" of sorts...

By Graham Deneys 19 Jun 2015

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