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PR is the dark arts of integrated marketing communications

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Khaya Buthelezi

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Ciaran R. Maidwell

PR builds narratives, weaves stories and amplifies diverse voices

Bridging gaps and building narratives that matter

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What South Africans crave: Unlocking the R190bn fast food economy

What South Africans crave: Unlocking the R190bn fast food economyRogerwilco

Image source: rawpixel.com from

#Trademark: Who owns the IP – the brand or influencer?Amani Patel

Source:

Warc report: Top consumer trends shaking up next year’s spending habits

Image source: wayhomestudio from

What influencers and brands need to know about #sponsored disclosuresSarah Suleman

Image source: rawpixel.com from

#Trademark: Who owns the IP – the brand or influencer?

By Amani Patel 2 days

Source:

Warc report: Top consumer trends shaking up next year’s spending habits

2 days

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Lovisa called out for advertising jewellery you can’t buy

Lovisa called out for advertising jewellery you can’t buy

Karabo Ledwaba 25 Jun 2025

On Heritage Day, 24 September, Castle Lager and Big Save will host the World’s Biggest Braai. The campaign for the event launched recently at a humble bus stop in Soweto with a billboard with a built-in braai, the “Grillboard” (Image supplied)

Castle Lager's Grillboard invitation to the World’s biggest braai

24 Jun 2025

EBM shines on international stage with more international honours

EBM shines on international stage with more international honours

Excellerate Brand Management 23 Jun 2025

The campaign stars Damson Idris and Brad Pitt. Source: Supplied.

Heineken 0.0 launches high-octane campaign for Apple Original Films’ F1 The Movie

20 Jun 2025

An AI that mentions chicken randomly whenever interacted with has been revealed to be an all-new South African artificial intelligence (AI) platform created by KFC, the Kentucky AI Integrated Assistant (Image supplied)

The Kentucky AI Integrated Assistant: Going to extraordinary lengths for the taste of KFC

19 Jun 2025

#Orchids&Onions: Outsurance’s community care scores big, Eskort’s rib campaign sizzles

#Orchids&Onions: Outsurance’s community care scores big, Eskort’s rib campaign sizzles

Brendan Seery 17 Jun 2025

Source: © Student Village The Gen Z Economy Report: Cash, Culture and Clout, is a new research report on how young people in South Africa earn, spend, save and think about money

Brands, stop relying on stereotypes to connect with Gen Z

13 Jun 2025

Uber Advertising launches in-house creative studio

Uber Advertising launches in-house creative studio

13 Jun 2025

Steinhoff's former Chief Executive Markus Jooste appears in parliament to face a panel investigating an accounting scandal that rocked the retailer in Cape Town, South Africa, 5 September 2018. Reuters/Mike Hutchings/File Photo

Tlhogi Ngwato | Why silence is not golden - 5 sins leaders make

Tlhogi Ngwato 12 Jun 2025

Print still a critical part of retailers’ advertising mix – European research

Print still a critical part of retailers’ advertising mix – European research

Spark Media 12 Jun 2025

Insights-driven marketing: Reshaping consumer market research

Insights-driven marketing: Reshaping consumer market research

BMi Research 12 Jun 2025

Mbulelo Mashilo shares some insights. Source: Supplied.

#BehindtheSelfie: A day in the life of Douwe Egberts' Mbulelo Mashilo

Karabo Ledwaba 11 Jun 2025

#YouthMonth: Lethiwe Ndawonde, junior brand manager at Mr Price Sport on self-esteem

Lethiwe Ndawonde 10 Jun 2025

Vaseline and Krispy Kreme team up to shine with the 'glazed' trend

Vaseline and Krispy Kreme team up to shine with the 'glazed' trend

Karabo Ledwaba 9 Jun 2025

The OOH campaign debuted in Cape Town for the South African consumers. Source: Supplied.

Corona flips the script with Hidden Sunsets OOH campaign

5 Jun 2025

Stars of the campaign include Oskido and LeemcKrazy. Source: Supplied.

#BehindtheCampaign: Pepsi celebrates young kasi hustlers

3 Jun 2025

Source:

Chicken Licken accuses KFC of ad imitation

Karabo Ledwaba 2 Jun 2025

The 32 winners of the 2025 Product of the Year Awards have been announced (Image supplied)

The 32 Product of the Year 2025 winners

Product of the Year South Africa 30 May 2025

Nedbank's Khensani Nobanda was named the 2025 Marketing Achievement Awards' Marketer of the Year Award (Image supplied)

2025 MAA's Marketer of the Year Award: Nedbank's Khensani Nobanda

30 May 2025

Nivea’s new campaign, 'It’s in the Name – I AM #1 shines a spotlight on what it means for women to feel and be number one (Image supplied)

Nivea's I AM #1 campaign puts women first

28 May 2025

Source: © 123rf The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (Maps)

Maps reveals South African consumer behaviour and media trends

28 May 2025

Source:

Galliova Awards embrace social media influencers in new revamp

28 May 2025

15th Annual Brand Africa 100 | Africa’s Best Brands: African optimism vs declining brand loyalty

27 May 2025

Consumers prefer relevant local advertising – new research

Consumers prefer relevant local advertising – new research

Spark Media 23 May 2025

Source:

Amazon’s ad business boom: Raking in over $60bn

21 May 2025

Achievement Awards Group and Heineken Beverages partner to empower tavern owners

Achievement Awards Group and Heineken Beverages partner to empower tavern owners

Achievement Awards Group 20 May 2025

Islam Eldessouky. Source: YouTube.

#Exclusive: What’s in a name? Islam ElDessouky on Coca‑Cola’s reimagined Share a Coke

Karabo Ledwaba 19 May 2025

#BizTrends2025: 555 Media Hub’s Tapelo Zama | The challenge for brands - LLM disrupting the consumer journey

#BizTrends2025: 555 Media Hub’s Tapelo Zama | The challenge for brands - LLM disrupting the consumer journey

Tapelo Zama 16 May 2025

This year, LunchBar celebrates 60 years in South Africa. To mark the occasion, SA’s favourite award-winning conspiracy theorist is back (Image supplied)

60 years of "Much, much more of The LunchBar Man"

16 May 2025

Moms and retail marketing

Moms and retail marketing

Smart Media 14 May 2025

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