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Leandro Barreto, currently chief marketing officer for Unilever’s Beauty & Wellbeing Business Group.

Unilever announces global marketing leadership change

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Stork delivers a taste of the country using the world's first delivery billboard

11 Dec 2023

Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX

Developing advanced attribution models for the entire customer journey - online to offline

Grant Lapping 7 Dec 2023

#OrchidsandOnions: Club Med invokes holiday bliss, KFC & Gift of the Givers add hope

#OrchidsandOnions: Club Med invokes holiday bliss, KFC & Gift of the Givers add hope

Brendan Seery 7 Dec 2023

Source: © 123rf This Black Friday consumers went for everyday items instead of luxuries

#BlackFriday: Consumers under strain; swop luxury items for everyday items

5 Dec 2023

Source:

ARB verdict: Cadbury campaign is a glass and a half full of triumph

Karabo Ledwaba 4 Dec 2023

Biz Most Read Award winners November 2023

Biz Most Read Award winners November 2023

Bizcommunity.com 1 Dec 2023

#OrchidsandOnions: Checkers ignites the Christmas spirit in new TV ad

#OrchidsandOnions: Checkers ignites the Christmas spirit in new TV ad

Brendan Seery 30 Nov 2023

New Checkers ad shows how South Africans stand together

New Checkers ad shows how South Africans stand together

29 Nov 2023

Carling Black Label takes a stand with #NoExcuse campaign to combat GBV

Carling Black Label takes a stand with #NoExcuse campaign to combat GBV

28 Nov 2023

LG’s updated brand embraces the spirit of Ubuntu, launches at Nedbank Golf Challenge

23 Nov 2023

The Springbox ad outside OR Tambo. Source: Supplied.

SpringBox: A marketing triumph for Eskort and Metropolitan

22 Nov 2023

Source: © 123rf Charlie Wannell, head of marketing, Mediamark shares three learnings on branding from when MediaMark rebranded

3 lessons for rebranding

Charlie Wannell 22 Nov 2023

Makro repositions brand to get consumers in the #MakroMood

Evan-Lee Courie 20 Nov 2023

Source:

Coca-Cola partners with creators to modernise holiday cards using AI

17 Nov 2023

Joe Public Cape Town puts 'eats' into everything in latest Uber Eats TVC

Joe Public Cape Town puts 'eats' into everything in latest Uber Eats TVC

Joe Public 17 Nov 2023

Retail media networks bring brands closer to consumers; driving ROI

Retail media networks bring brands closer to consumers; driving ROI

Odette van Wyk 8 Nov 2023

Jack Black's Brewing Co. collaborates with Techsys Digital for a refreshed digital experience

Jack Black's Brewing Co. collaborates with Techsys Digital for a refreshed digital experience

Techsys Digital 8 Nov 2023

Ocean Basket: Taking a family brand to the world, authentically

6 Nov 2023

An open letter to Facebook from a very frustrated marketer

An open letter to Facebook from a very frustrated marketer

Sarah Britten 6 Nov 2023

TikTok is winning the battle for most influential social media app. Source: Lindsey Schutters

Study shows that TikTok is SA's top platform for product discovery

Lindsey Schutters 3 Nov 2023

Image supplied. The South African kids choir are featured in Disney’s first live-action festive ad, A Wish For The Holidays, which was fully shot in Cape Town

Disney celebrates 100 years of storytelling with A Wish For The Holidays campaign

3 Nov 2023

Image supplied. Shop! South Africa's inaugural Shopper Marketing Awards winners have been announced. The IntegerHotspot team won silver for BIC

Shop! SA Shopper Marketing Awards winners announced

3 Nov 2023

Bulldog Gin unveils new #BeginBold billboards with Lady Du

Bulldog Gin unveils new #BeginBold billboards with Lady Du

3 Nov 2023

Festive season frenzy: How to activate brand awareness this Black Friday and beyond

Tradeway 1 Nov 2023

Cadbury aims to foster a spirit of generosity through simple gestures of kindness

Cadbury aims to foster a spirit of generosity through simple gestures of kindness

30 Oct 2023

#BehindtheCampaign: Aquafresh's "Today is going to be a big day''

24 Oct 2023

The winners of the 2023 Galliova Awards (from left to right): Tony Jackman, Glynis Horning, Chad January (back), Lucille Botha representing Arina du Plessis (front), Anna Trapido (back), Sam Linsell, Georgia East, Esther Malan

Galliova Food and Health Writers' Awards announced

24 Oct 2023

Imag supplied from The Disney Plane reveal, captured by Mpho Ramathikithi, ZCMC Media. Disney’s biggest festive retail campaign in South Africa, May Your Wishes Come True has kicked off with a co-branded celebratory aircraft livery on Lift featuring some of the most iconic and memorable characters from Disney, Marvel and Star Wars

Disney's biggest retail campaign "Lift's" into the sky

23 Oct 2023

New insights for South African Black Friday e‑commerce email campaigns

New insights for South African Black Friday e‑commerce email campaigns

Willem Beckmann, Everlytic 20 Oct 2023

Black Friday 2023: Retailers and manufacturers will need to be agile to navigate a volatile landscape

Black Friday 2023: Retailers and manufacturers will need to be agile to navigate a volatile landscape

NielsenIQ 19 Oct 2023

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