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27 Oct 2025

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The Lead Creative

The Lead Creative: "More creative freedom, less money"

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VML Birdwatching at The Loeries | Episode 2: Katherine Madley on the state of retail

VML Birdwatching at The Loeries | Episode 1: Insights from the jury presidents

#NedbankIMC2025 | Ryan Sauer - Empowering marketers in the boardroom

#NedbankIMC2025 | Melusi Mhlungu - "Are you playing to win, or not to lose?"

The KFC at Epsom Downs Shopping Centre, Bryanston, Sandton (image source: © Eva-Last

KFC first in Quarterly Buzz Ranking, reflects shift in marketing landscape

Keshin Govender, head of creative and production at Siemens AG talks about how a purpose-driven creativity approach has given the company measurable results (Image supplied)

4 steps to a purpose-driven creativity approach for measurable resultsKeshin Govender

Scopen’s eighth edition of its PR Scope study in Spain has found that Artificial Intelligence (AI) is now firmly on the sector’s agenda (Image source: © 123rf

Part 2: Scopen Spain PR Scope - AI as a transformative force

First SA Google Search CPC and CTR industry benchmark

First SA Google Search CPC and CTR industry benchmarkAdBot

The Digital News Transformation Fund (DNTF) has recommended 23 projects for funding following its first funding call (Image supplied)

DNTF recommends 23 projects for funding

Gail Schimmel, CEO of the Advertising Regulatory Board, talks about the need to regulate advertising of online gambling (Image source: © 123rf )

A hot topic: Online gambling advertising regulationGail Schimmel

Chief executive officer of WPP, Cindy Rose, has acknowledged the network’s poor performance as Q3 revenue dropped by 8.4% YoY (Image source: © The Drum )

WPP Cindy Rose on Q3 performance: “There is a lot to do”

Pick n Pay’s digital evolution: Building a connected retail future

Pick n Pay’s digital evolution: Building a connected retail futureEvan-Lee Courie

Tanika Corneleus, digital campaign lead at midnight says automated marketing isn’t a set-and-forget solution – it needs the right data and metrics (Image supplied)

How automation can help marketers get better ROI from ad campaignsTanika Corneleus

The Lead Creative: "More creative freedom, less money"

The Lead Creative: "More creative freedom, less money"

Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, reports back from the AdForum Worldwide Summit. Social, she says, is rising in importance

EXCLUSIVE: Wrap up of AdForum Worldwide Summit from Johanna McDowell

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Warc: The correlation between creativity and effectiveness

Publicis Groupe Africa appoints Jonty Fisher as chief strategy and integration officer

Publicis Groupe Africa appoints Jonty Fisher as chief strategy and integration officerPublicis Groupe Africa

Keshin Govender, head of creative and production at Siemens AG talks about how a purpose-driven creativity approach has given the company measurable results (Image supplied)

4 steps to a purpose-driven creativity approach for measurable results

By Keshin Govender 5 hours

Scopen’s eighth edition of its PR Scope study in Spain has found that Artificial Intelligence (AI) is now firmly on the sector’s agenda (Image source: © 123rf

Part 2: Scopen Spain PR Scope - AI as a transformative force

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