The Nedbank IMC puts spotlight on scarce skills through bursary programme

Marketing. The movie. The Nedbank IMC 2021 Conference

IMC Conference  1 Dec 2020

Dale Hefer

Key drivers of the Nedbank IMC are to advance the business case for marketing and to uplift the youth. Recent global research by the CMO Council has indicated that senior marketers believe a lack of experience and capability has resulted in many missed opportunities for customer acquisition and revenue growth. “As an industry we must seek out, nurture and retain talent,” says IMC CEO Dale Hefer.

Since its premiere in 2019, the Nedbank IMC has contributed significantly in ticket value available to marketing and business students. This year – in addition to over 100 complimentary tickets – the conference is offering a 50% discounted ticket price to students. But it doesn’t end there: the bursary scheme is a further layer in encouraging potential young talent into the world of marketing.

MSC Education Holdings has been involved with the Nedbank IMC since 2019, providing two bursaries per year to learners for enrolment in either the 12-month FET Educational Certificate in Marketing programme or the 24-month National Diploma in Marketing. Throughout their studies the selected candidates are personally guided and provided with opportunities for hands-on involvement in marketing activities via the school.

First Nedbank IMC Bursary winners are working it

IMC Conference  14 Nov 2019

Khensani Nobanda

MSC chief operations officer Carol Taggart says: “We believe strongly in upliftment, and partnering with a like-minded organisation such as the Nedbank IMC provides us with the right opportunity.”

Nedbank itself is no stranger to youth upliftment and is a signatory to the government's Youth Employment Scheme (YES) CEO pledge.

Nedbank group executive for marketing and corporate affairs Khensani Nobanda says: “The IMC’s commitment to both business imperatives and youth upliftment resonates strongly with us.”

For two individuals in 2021, that talent might just get noticed. To find out more visit imcconference.com/imc-bursaries

If you are a registered marketing or business student in South Africa or Africa please mail moc.ecnerefnoccmi@ofni to purchase your discounted ticket (R999 excluding VAT).