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Research to results: Q&A with Ravini Moodley on scaling innovation in a constrained economy

From blombos to beyond: Celebrating South Africa’s zany DNA of innovation

Jacques Moolman

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Hansa Pilsener refreshed

Beer brand Hansa Pilsener has refreshed its look with a packaging upgrade. Simplification of the design and the use of differentiated, modern label shapes combine to bring the overall presentation up to date.

9 Mar 2005

Status cues have also been enhanced through greater use of metallic gold and greater prominence given to what makes Hansa Pilsener different and special - 'The kiss of the Saaz hop'.

Since its launch in 1975 Hansa has had several packaging upgrades, the last of these being two years ago. The new design comes hot on the heels of a provocative new advertising campaign that focuses on the uniqueness of the individual by challenging preconceived stereotypes.