Will Coca-Cola's vitaminwater be the Consumer Protection Act's first scalp?

Local consumer rights advocates say the Consumer Protection Act, due to be enforced from October 2010, could make way for a South African legal class action suit against Coca-Cola for misleading claims on its Glacéau vitaminwater.

By Mandy de Waal: @mandyldewaal

27 Aug 2010

The Coca-Cola Company is taking a beating in the US, where a federal judge gave a public interest group the green light to continue with a class action lawsuit against the beverage giant's glacéau vitamin water.

The Center for Science in the Public Interest (CSPI) brought the legal action against Coca-Cola for what it called "deceptive and unsubstantiated claims" on vitaminwater. The health and food safety advocacy group will now take Coca-Cola to court because it markets vitamin water as a healthy alternative to soda, using claims that the CSPI says are fraudulent.

Continue reading the full story on www.thedailymaverick.co.za.

Source: Daily Maverick

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Mandy de Waal

About Mandy de Waal: @mandyldewaal

Editor, writer and researcher. *Editor of #TheFutureByDesign & The Africa Annual *Published in Africa's Greatest Entrepreneurs *Published in Rolling Stone Magazine, The Guardian (UK), Daily Maverick, Finweek, Mail & Guardian, City Press, Rapport, Moneyweb, Noseweek; Brainstorm Magazine; ITWeb, and MarkLives. *Before becoming a full time writer, de Waal founded brand agency Idea Engineers, and led the Cape Town office of Text 100.