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We know what you'll buy next...
According to an article in the most recent issue of First-Perspective, a First Marketing publication, when researchers use a combination of demographic and psychographic analysis, they can predict an individual consumer's next purchase with up to 82% accuracy.
By allowing companies to match products with those consumers who are most likely to buy them, psychographic segmentation improves the efficiency and effectiveness of their marketing efforts.
In another article that also addresses the importance of understanding consumer preferences, First-Perspective discusses Personalised URLs (PURLS) which are unique web addresses for each customer or prospect.
Read the full article on Bizcommunity.com's Retail portal.
