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Cavendish Square adopts Bluetooth
The exclusive Cavendish Square in Cape Town became the first mall in the region to adopt Bluetooth as a customer communication medium, in what is becoming a more frequent way for major malls to communicate with customers.
The mall went live with two dedicated Bluetooth zones in early December 2006 in a strategic media move which gave Cavendish Square a distinct marketing advantage over competitive malls in the region.
Via Bluetooth, the mall is able to reach customer cell phones with a range of media. The system will further be used to send coupons and vouchers to accepting customer phones. Virtual competitions that require no entry forms to be completed will also be run via the Bluetooth systems.
