I think it’s terrific. We’re the pioneer and leader in podcasting in South Africa and we need to compare ourselves with the best in the world - our audience does!
People don’t care if a podcast is made in South Africa or Azerbaijan, as long as it’s good.
Well, it’s about testing ourselves to an international standard and exposing our content to new markets. CliffCentral’s mission has always been to be a global content business. These awards are prestigious and we’re proud to be associated with them.
Yes, but people are catching on very fast. When we started, most people didn’t even know what a podcast was. Now, many of those people are launching their own podcasts. Businesses that don’t have podcasting as part of their media and marketing mix are missing an enormous opportunity.
Podcasting is one of the best ways to tell stories, explain complex things and open up a real connection and conversation, with clients, customers, shareholders, staff and even competitors.
A great podcast gets shared and passed on to potentially more people than a standard commercial ever could, and we know that advertising has largely been replaced with content. That being the case, podcasting is honest, on-demand and can be produced really well to show off the most important aspect of a business’s products, people and purpose.
Great. The ones who get it, really get it, and they trust us as podcasters, broadcasters and content experts to help them craft their messaging. The ones who don’t get it are starting to realise what they’ve been missing, from law firms to banks to manufacturers.
Well thanks to the worldwide coronavirus outbreak, we’re all going to be communicating differently. Activation and events budgets can switch to doing online podcasts, webinars and conference calls.
Businesses that can make great content will turn their marketing departments into creative, front-facing communicators with an eye to publishing cool stuff rather than just spending budget on media platforms. In fact, the best ones will find a way of making that content pay for itself and perhaps even become a revenue stream.
The advertising/marketing industry? We have to reach the audiences that contend to stop counting the audience we reach. Like anything, the 80/20 rule applies. If we’re marketing to 80% but 20% are actually buying, we’re doing it wrong.
All of it. The live show still gives me a lot of energy. Lately, seeing campaigns and content creation work for our clients makes me happy.
If I told you, then everyone would copy us, just like the radio stations that are all now doing podcasts ;)
Click here to connect with Cliff on LinkedIn and visit the CliffCentral website for more on their offering. You can also visit the NYF Radio Awards website for more on the Awards and also keep an eye on our website for further updates.