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The programme drives the upliftment of youth throughout South Africa by inviting businesses to give back to communities by sharing skills and products that will enrich lives.
The launch phase of the initiative is open to over 500,000 learners in 500 high schools and surrounding households and communities. All learners at any school, as well as anyone in the community, can sign up and gain access to competitions, rewards, savings as well as prizes.
They will also have access to educational information about issues such as gender-based violence, femcare and other topical and essential content. In exchange, participating brands will gain valuable market research and insight relevant to their industries.
“Our work with the Department of Basic Education will ensure we drive schools, teachers and learners to benefit and that the program provides upliftment."
Stern concluded by saying that he hopes the initiative "will leave a lasting mark in the hearts and minds of young people and communities throughout the country”.