Moving on up in Top Brands survey

Says Nina Morris, MD of morrisjones&co, "Brands play a huge role in society with consumers strongly identifying themselves through the brands they choose and use. Tapping into this through the highly distinctive brand communications campaigns that we have been able to develop for both of these clients has been a hugely rewarding experience for us as an agency and we congratulate both Southern Sun and kulula.com on these results."

Nina Morris, MD of morrisjones, comments, "In just one year, Southern Sun has moved up from fourth place to first place in the Hotel Groups category, which is an incredible achievement and we believe can be directly attributed, in part, to the highly visible advertising campaign that we have created for them over the last 12 months."

Southern Sun has been a client at morrisjones since 2005, during which time morrisjones developed the "Great Stay, Great Day" strap line along with some distinctive ad campaigns in TV and print.

Kulula.com, the no-frills, low-cost airline brand that morrisjones launched five years ago, has moved from third to second place in the Domestic Airlines section.

Comments Morris, "Since we launched the kulula.com brand five years ago with our unique 'allvertising' strategy, domestic flying has become more accessible to consumers as a result of the domestic airline industry having to be far more aggressive on its pricing strategy.

"As a result, the Domestic Airline category has become extremely competitive, with several new players entering the market since kulula.com turned the market upside down. Moving from third to secnd place behind monolith brand SAA is a massive achievement for such a relatively new brand and we are justifiably proud of our direct role in this achievement," she concludes.