Leading European Consumer Packaged Goods (CPG) group, Orkla, acquired Jordan back in 2012 and the brand has enjoyed double digit value growth year-on-year. The accelerated growth has been driven by the group’s continued investment in research, innovative product development and an expansive strategy centred on Europe and Asia.
“Jordan arguably offers some of the best innovation that the category has seen for some time encompassing design, utility, function and a holistic offering for individuals and families alike,” states Jason Frichol, ACDOCO SA’s managing director. “Simply, Jordan offers high quality, exceptional value and leading design. A sensorial and compelling offering for retailers, their shoppers and consumers”.
ACDOCO SA has launched five ranges in South Africa. The superior Step-by-Step kids range that helps parents promote healthly oral care habits includes Step 1 (0-2 years) to help kids get used to the brushing routine, Step 2 (3-5 years) facilitates longer brushing sessions and Step 3 (6-9 years) is tailor made for mix of milk and permanent teeth. The precision Jordan Target range offers solutions for sensitive teeth, healthy teeth and gums and whitening stain removal. Ultimate You is a Red Dot Design winner combining leading fluorescent design and ergonomics. Jordan Individual is the brand’s bestselling toothbrush that comes in an array of contemporary designs to suit every preference. Lastly, Expert Clean is Jordan’s most sophisticated toothbrush with advanced Clean tech™ bristle technology and GumCare™ bristles.