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#NewCampaign: What would Dad do?

Research reveals that more than 60% of millennials don't know how to change their tyres or check their oil and that 94% of people ask the internet for advice before they ask their dads, says Sandy Smith, client service director at Artifact Advertising - the agency that was briefed by Supa Quick, in partnership with Bridgestone and Willard Batteries, to create a Father's Day campaign to celebrate #SupaHero dads.

31 May 2017

“Given that our safest place growing up was on Dad’s shoulders, we decided to put him back on his pedestal and ask: what would your #SupaHero dad do?”

In the run-up to Father’s Day on 18 June, the campaign comprises three pieces of content showing how a quirky #SupaHero dad shows his kid the ropes when it comes to changing a tyre, checking oil and jump starting a car.

Smith says the campaign aims to solidify Supa Quick as the tyre fitment centre with a more human, ‘for everyone’ approach in order to build brand affiliation and heightened brand awareness.