East meets west at Fontera
Fontera, the Cape Town based Radio TXT and mobile marketing solutions company, has signed a licensing deal in Pakistan with global telecoms player Digitania - a Norwegian-owned mobile communications company with mobile operations in 12 countries and market capitalization of US$14 billion.
Fontera specialises in Text Messaging and mobile marketing making use of proprietary software. In terms of the deal, Fontera has licensed its Radio TXT back end to the giant corporation for roll out in Pakistan over the next few weeks with extension to some of the telecoms giant's other regions in the pipeline.
RadioTXT is the only in-studio Text Messaging System that complements all the elements of a station's broadcast from one simple, easy to use web-site. RadioTXT was designed and built in conjunction with DJ's and Station Managers and encompasses all interactive aspects of radio.
Fontera Marketing Director Simon Leps says: "Not only is Pakistan itself a massive developing market, but the deal links us to one of the world's mobile telecoms giants, with the prospect of a large number of future deals. We are looking forward to implementing the deal and taking this partnership forward."
This is the latest in a series of significant licensing deals which have seen Fontera licensing its technology in the USA and Europe: "This is a strong indication of the confidence that people have in our product. Our research and development team in Cape Town are proving that they are among the best in the world and that we can compete on any level."
