Algoa FM takes Vodacom Fame radio challenge

3 Aug 2009

Eastern Cape radio station Algoa FM recently ‘out-danced' and ‘out-voted' 10 other radio stations nationwide - taking 55.59% of the votes - in the Vodacom Fame radio challenge. The station is donating the grand prize of R500 000 to five charities.

“A big congratulations to Algoa FM and their listeners who brought home half a million rand for their five charities of choice,” said Enzo Scarcella, Vodacom South Africa's managing executive for marketing. The five charities concerned are Down Syndrome , Grahamstown Area Relief Distress Relief Association, St Bernards Hospice in East London, CANSA and Oosterland Youth Centre.

Added Scarcella “The response to the radio challenge has been overwhelming. The entries from all stations have been of the most amazing standard and I would like to thank all the stations for the spirit in which they participated in this challenge. Also a big thank you to all the thousands of voters who have made this charity drive so successful and who prove that the Internet really can make you famous!”

The Vodacom Fame radio challenge allowed fans of East Coast Radio, Kaya FM, Algoa FM, Gagasi FM, Good Hope FM, Heart FM, YFM, Metro FM, OFM, 5FM and Jacaranda FM to vote for their favourite stations' dance video. Comments from loyal listeners included “Algoa FM's video's the best!!”, “My vote goes to Algoa” and “Algoa still rocks” and they were even encouraged by local press to win for Port Elizabeth.

Part of national competition

The radio challenge is part Vodacom's national competition to rocket one South African into stardom. The winning video clip of the Vodacom Fame ‘Single Ladies' competition will star in Vodacom's next TV commercial and earn the winner a cash prize.

Any aspiring celebrity can video record their own version of the ‘Single Ladies' dance sequence and post their entry on the Vodacom Fame website or mobisite. The public votes for its favourite video clip on the website, either from a PC, MAC or WAP-enabled cellphone. In addition to all the attention, the winner's video clip will feature in the final Vodacom Fame advertisement in September, and walk away with a cash prize of R300000 and a Samsung cellphone.

The competition, which kicked off on 8 July 2009, will close on 31 August. The first runner-up will receive R50 000 and the second runner-up R20 000. Each week the video with the most votes will win R10 000, and each week a randomly selected voter wins R5000. All these winners will also each receive a Samsung cellphone.

For more information on Vodacom Fame, go to www.vodacomfame.co.za or mobisite http://m.vodacomfame.co.za.