#OneShow2018: All the SA finalists!

Finalists in all 17 categories of this year's One Show Awards have been revealed, with South African work featuring strongly across the board!

13 Apr 2018

Winners will find out whether they're taking home gold, silver or bronze pencils in a few weeks' time. The full award details will be announced during One Show Creative Week in New York, from 7 to 11 May. Keep an eye out from our live coverage of The One Club's Creative Week and all award shows from on-the-ground reporter, Ann Nurock.

The results will be presented over two gala dinners on two nights over the 17 categories, to be split over the two nights as follows:

Gold, silver, bronze will be awarded in the following categories on Wednesday, 9 May, at the Ziegfeld Ballroom.

SA's winners on the first night of the One Show Awards

Branded Entertainment
Category	Agency	Client	Work
Innovation in branded entertainment	King James Group Cape Town	Sanlam’s	Uk'shona Kwelanga – a WhatsApp Drama series
Innovation in branded entertainment	Ogilvy Johannesburg	KFC	KFC Suppertime Stories
Online: short form – campaign	Ogilvy Johannesburg	Kimberly-Clark Huggies	The World's First Baby Marathon
Online: short form – campaign	VML Cape Town	Pernod Ricard	Absolut One Source
Music videos	VML Cape Town	Pernod Ricard	Absolut One Source
Design
Promotional – collateral items	TBWA\Hunt\Lascaris Johannesburg	Goodbye Malaria	Beautiful Pathogens
Craft – art direction	TBWA\Hunt\Lascaris Johannesburg	Goodbye Malaria	Beautiful Pathogens
Craft – illustration	TBWA\Hunt\Lascaris Johannesburg	Goodbye Malaria	Beautiful Pathogens
Direct Marketing
Print - flat and dimensional	Joe Public Johannesburg	One School At A Time	Never Unsanitary Pads'
Print - flat and dimensional	Joe Public Johannesburg + Shift Joe Public	Zazi	Know Your Strength
Digital - social media and viral marketing	Ogilvy Johannesburg	Kimberly-Clark (Huggies	The World's First Baby Marathon
Health, Wellness & Pharma
Branding in health, wellness and pharma	TBWA\Hunt\Lascaris Johannesburg	Goodbye Malaria	Beautiful Pathogens
Moving Image Craft
Editing - single	Bioscope Films + Bain & Bunkell	Indiefin	Be Indie
Cinematography – single	Bioscope Films + Bain & Bunkell	Indiefin	Be Indie
Use of music - original music	Bioscope Films + Bain & Bunkell	Indiefin	Be Indie
Public Relations
Innovation in public relations	Ogilvy Africa Nairobi, SuperSonic Africa Nairobi and Black Bean Productions Cape Town	Ol Pejeta Conservancy	The World’s Most Eligible Bachelor
Real-time response: Proactive communications	King James Group	Sanlam	2-Minute Shower Songs

Gold, silver, bronze will be awarded in the following categories on Friday, 11 May at Cipriani Wall Street:

SA's winners on the second night of the One Show Awards

Film
Category	Agency	Client	Work
TV - short form – campaign	FoxP2 Cape Town + Patriot	Cape of Good Hope SPCA	#ChooseYourFamily campaign
TV - short form – campaign	Ogilvy Cape Town	24.com	News24 Edge
Online - short form - campaign	Ogilvy Johannesburg	Kimberly-Clark (Huggies)	The World's First Baby Marathon
Online films & video - long form - single	7films	Surfshack Outreach	Chasing the Dragon
Interactive
Online advertising – banners	VML South Africa	Huffington Post	Stop the Cycle
Innovation in interactive – online	King James Group	Sanlam	Uk’shona Kwelanga, a WhatsApp drama series
Mobile
Applications	Ogilvy Johannesburg	KFC	KFC Suppertime Stories
Use of technology - physical product & mobile integration	Ogilvy Johannesburg	KFC	KFC Suppertime Stories
Mobile advertising	Ogilvy Africa Nairobi, SuperSonic Africa Nairobi and Black Bean Productions Cape Town	Ol Pejeta Conservancy	The World’s Most Eligible Bachelor
Mobile advertising	VML South Africa	Huffington Post	Stop the Cycle
Innovation in mobile	King James Group	Sanlam	Uk’shona Kwelanga, a WhatsApp drama series
Print & Outdoor
Ambient media - experiential and installations – single	Halo Advertising + Bioscope	Jacaranda	More Music You Love
Craft – photography	DDB South Africa	Commission for Gender Equality	HeShe
Radio
Broadcast- any length – single	TBWA\Hunt\Lascaris Johannesburg	Flight Centre	AI
Broadcast- any length – single	TBWA\Hunt\Lascaris Johannesburg	Flight Centre	Knowledge
Broadcast- any length – single	TBWA\Hunt\Lascaris Johannesburg	Tiger Brands	Fly on the Bathroom Wall
Broadcast- any length – single	TBWA\Hunt\Lascaris Johannesburg	Tiger Brands	Fly on the Bedroom Wall’
Broadcast- any length – single	TBWA\Hunt\Lascaris Johannesburg	Tiger Brands	Fly on the Living Room Wall
Broadcast – any length – campaign	TBWA\Hunt\Lascaris Johannesburg	Flight Centre’s	World Gone Mad
Broadcast – any length – campaign	TBWA\Hunt\Lascaris Johannesburg	Tiger Brands	Fly on the Wall
Craft writing – campaign	TBWA\Hunt\Lascaris Johannesburg	Flight Centre	World Gone Mad
Craft writing – campaign	TBWA\Hunt\Lascaris Johannesburg	Tiger Brands	Fly on the Wall
Craft – sound design	TBWA\Hunt\Lascaris Johannesburg	Flight Centre	AI
Craft – sound design	TBWA\Hunt\Lascaris Johannesburg	Flight Centre	Knowledge
Craft – sound design	TBWA\Hunt\Lascaris Johannesburg	Flight Centre	Climate Change
Craft – sound design	TBWA\Hunt\Lascaris Johannesburg	Flight Centre	World Gone Mad
Craft – sound design	TBWA\Hunt\Lascaris Johannesburg	Tiger Brands	Fly on the Wall
Broadcast – any length – campaign	FCB Cape Town	Blooms Pharmacy	Even Little ones have bad days
Craft – writing campaign	FCB Cape Town	Blooms Pharmacy	Even little ones have bad days
Craft – writing campaign	FCB Cape Town	Exclusive Books	Words are all you need
Broadcast – any length – campaign	FCB 1886 Johannesburg + Cell C Johannesburg	Cell C’s	iGugu
Craft – writing campaign	FCB 1886 Johannesburg + Cell C Johannesburg	Cell C’s	iGugu
Craft – use of music	FCB 1886 Johannesburg + Cell C Johannesburg	Cell C	iGugu
Experiential radio	King James Group Cape Town	Sanlam	Two-minute shower songs
Broadcast – any length – campaign	Ogilvy Johannesburg	KFC Double Down	Sad Man Meal
Broadcast – any length’ campaign	Ogilvy Johannesburg	KFC	Virgin Mojito – Drink Anywhere
Craft – writing design	Ogilvy Johannesburg	KFC Double Down	Sad Man Meal
Craft – writing design	Ogilvy Johannesburg	KFC	Virgin Mojito – Drink Anywhere’.
Social Media
Branded social post – single	Ogilvy Johannesburg	Viacom	MTV #FCKHIV for Viacom

The ADC 97th Annual Awards Ceremony will also form part of One Club's Creative Week, on Monday, 7 May 2018 at Industria in New York’s Meatpacking District and SA has one more campaign to hold thumbs for there: