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Wetility was founded in 2019 and was quickly recruited into The Innovation Hub’s (TIH) incubation programme. This happened through an informal conversation over good coffee with TIH’s commercialisation specialist, Grant Greyling, at a restaurant in Lynnwood Bridge.
“The enterprise development team has identified and nurtured Wetility through the start-up valley of death, where many companies fail," explained Mothibedi Matshele, interim CEO of The Innovation Hub.
"This is exactly the mandate of The Innovation Hub as we continue to work closely with leading innovator to solve real problems, on a large scale.”
With the support of TIH, Wetility had the opportunity to pilot its technology through TIH’s demand led platform called Openix. The company was able to showcase its energy solutions during last year’s edition of the South African Innovation Summit (SAIS).
SAIS, held in Cape Town, has proven to be a credible platform for budding entrepreneurs as it continues to expose businesses that are not only relevant but those that are in tune with the challenges faced by South Africa today.
“As TIH we are always intentional about who we work with when it comes to entrepreneurs, and how these entrepreneurs aim to change the landscape by innovating solutions that solve customer pain points whilst developing technology to make life easier,” said Matshele.
Concluding that “we appreciate high-impact enterprises such as Wetility that continue to change the narrative about small businesses, and not only show, but prove that yes, we can do better in changing our country by being proactive and solution orientated which ultimately drives economic growth and job creation.”