Boomtown Strategic Brand Agency, together with its client, created the NMMU Flash Mob, which was uploaded to YouTube.
"The results of the activation have been incredible, but it has been a culmination of a number of factors. What contributed to this working so well was the bravery of the client and the trust it put in the agency to make a success of this in a medium that it hadn't delved into in past campaigns. The Flash Mob has proven to be a major brand building exercise, both within the institution and worldwide," said Jared Louw, business unit manager at Boomtown.
This award followed the nomination for a Cannes Lions award for a Direct Lion in the Business Products & Services category for the agency's 'Always On' campaign, implemented for global power generation service provider, Aggreko. It was reportedly selected out of 34 301 entries from 87 countries.
