Sydney gets more outdoor

The new seven-year contract includes approximately 30 external large-format faces and 70 internal faces within the International terminal. Adshel will manage the internal portfolio, whilst APN Outdoor will manage the external.

APN Outdoor CEO Richard Herring says: "We demonstrated how Sydney Airport could be further positioned as a global brand and a more powerful medium for advertising within Australia. We are already working on implementing our recommendations and, needless to say, we are delighted to be appointed by such a prestigious company as Sydney Airport."

Adshel CEO Steve McCarthy comments: "Adshel is very pleased to be part of the winning bid and our close relationship with Clear Channel and its extensive Airports portfolio places Adshel in a unique position to offer Sydney Airport access to a network of global opportunities in terms of format innovation and international advertisers."

Sydney Airports Corporation Limited CEO Max Moore-Wilton, says: "The Sydney Airport tender covers the most prestigious outdoor advertising portfolio in Australia. It was an extremely competitive bidding process and we had strong interest from all major outdoor advertising specialists. We are confident that APN Outdoor and Adshel can deliver an improved asset base and increased returns to Sydney Airport, for the benefit of both advertisers and shareholders alike."