What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Taking exhibitions outside at Gallagher
In a joint venture between Gallagher Estate and Ian Gersun, exhibition and event organisers at Gallagher Estate now have the opportunity to utilise eight large outdoor signs for on-site advertising. The innovation utilises Gallagher Estate's exhibition halls as backdrops to hold temporary signs that will be custom produced to create a high impact visual on-site presence leading up to exhibitions and events.
Bookings have already been received for upcoming exhibitions at Gallagher Estate for the signs, which are sized from 21m² to 100m².
An affordable rates structure has been developed to include creative execution, production and installation and removal of the signs. Rates will also accommodate flighting in advance of and for the duration of the particular event.
As an added benefit, the signs are sufficiently versatile to be retained by the client for various alternative applications at Gallagher Estate and elsewhere.
