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All wrapped up for branding
Out-of-home media company Wideopen Platform, part of the Primedia Unlimited stable, provided prominent wrap branding of insurance company Hollard's head office during the five months the building was being erected, making good use of the branding opportunity.
The construction site, situated adjacent to the high traffic M1 South highway in Johannesburg, was the perfect site for sustained brand exposure, consisted of a four-sided scaffold wrap spanning the majority of the width of the building activities. The collective size of the printed mesh signs made up 1 400m².
Caryn Cohen, Wideopen Platform CEO, says: "The campaign proved to be a fantastic opportunity for Hollard. Not only did the brand achieve sustained, upper LSM exposure; it also effectively marked out its new corporate home. An added advantage was that as the owner of the media site, the entire exercise was extremely cost effective for the client."
