All wrapped up for branding

The construction site, situated adjacent to the high traffic M1 South highway in Johannesburg, was the perfect site for sustained brand exposure, consisted of a four-sided scaffold wrap spanning the majority of the width of the building activities. The collective size of the printed mesh signs made up 1 400m².

Caryn Cohen, Wideopen Platform CEO, says: "The campaign proved to be a fantastic opportunity for Hollard. Not only did the brand achieve sustained, upper LSM exposure; it also effectively marked out its new corporate home. An added advantage was that as the owner of the media site, the entire exercise was extremely cost effective for the client."