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Television AMPS

11 Aug 2004

Total TV viewing is holding steady, although it is tending towards growth, with penetration up 0.7 percentage points over the previous survey.

Total TV viewing stands at 67.3%, with 20.409-million 'yesterday' viewers - up in Gauteng, Reef, and on the East Rand, and amongst 35-49s. (Please note that SAARF TAMS is the official TV currency.)

Two stations grew their 'Yesterday' penetration significantly:

e.tv: up significantly from 36.5% to 37.8%, with 11.461-million viewers. Growth has taken place amongst females, 35-49s, and in SU-LSM 4.
SABC 2: showing recovery, growing significantly from 25.8% to 27.7%, with 8.400-million viewers. Growth took place in metros, KwaZulu-Natal, Gauteng, Bloemfontein, amongst females, people aged 35+ and in SU-LSM 1-5.

'Yesterday' figures for the other channels are:

DStv (total): 4.2%, 1.270-million viewers.
M-Net Main Service: 4.9%, 1.498-million viewers. The channel is down in SU-LSM 10.
SABC 1: 49.6%, with 15.027-million viewers, up amongst 35-49 year-olds.
SABC 3: 18.0%, 5.446-million viewers, with declines in the Cape Town fringe.