Oracle announces new Project Fame sponsors
The Foschini Group is sponsoring the clothing for the presenters and the contestants, Citroen is sponsoring a C2 hatchback as the Project Fame winner's prize and Virgin Active will be supplying the instructors and equipment to put the contestants through their paces at the Project Fame Academy. Nando's and Monte Casino are also on board. Oracle says they have created cost-effective, tailor-made, airtime packages for advertisers, which deliver exposure across both M-Net and DSTV and which are now available.
Project Fame, based on an international block-buster format, tracks the progress of a group of contestants as they are trained to become stars, for the ultimate prize of a recording contract. Recently, M-Net announced that due to the talent coming out of Africa at the auditions, the structure of Project Fame has been changed. Instead of 10 candidates from South Africa and six from the rest of Africa being chosen, it will be nine local and seven African contestants who will be entering the academy on June 20.
Sixteen finalists will be chosen from three heat shows by the Board, through a process of rejection, by the Teachers, through a process of selection and by audience votes. At the end, Project Fame viewers will select the person they believe deserves to win an international recording contract and the stardom that comes with it.
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Grapevine Communications on behalf of Oracle Airtime Sales