TommyTV, http://www.tommytv.com will bring the excitement of live music to audiences around the globe. TommyTV, which went live yesterday, 16 April 2008, builds on the existing success of The Hilfiger Sessions, a series of established and successful music events. The Hilfiger Sessions feature high profile artists playing with new and upcoming talent in intimate gigs in cities around the world, with recent Sessions taking place in Madrid, Berlin and Amsterdam hosted by artists such as Wyclef Jean and Kelly Rowland.
The live recordings of The Hilfiger Sessions form the centrepiece of TommyTV, allowing music fans to enjoy exclusive content and experience the thrill of live musical performances via unprecedented online video presentation. TommyTV features:
Tommy Hilfiger said: "I have always been inspired by music and our Company was one of the first to truly fuse fashion and music through a variety of initiatives. The launch of TommyTV takes our musical heritage to the next level by offering the exclusive Hilfiger Sessions performances to a wider audience. With Sony BMG as our partner, we are thrilled to be at the forefront of bringing music and fashion together with the latest technological and online innovations.
Maarten Steinkamp, CEO Sony BMG Europe, said: "Great live music provides an audience with a truly unique shared experience, and the partnership of SONY BMG and Tommy Hilfiger, on TommyTV, allows an even wider audience to enjoy that excitement. In a digital age we are looking for innovative and engaging ways to bring our excellent content to our customers, TommyTV will give online exposure to a wide range of popular and established Sony BMG artists, as well as a vibrant mix of new and upcoming talent."
Alongside featuring globally renowned superstars and up and coming new talent, TommyTV will also offer music fans many other community and interactive options. The multimedia platform will stream across four segments, utilizing state-of-the-art Papervision3D technology to further enhance the online viewing experience.
