RAB/Sonovision partnership to boost radio

First project

The first joint project will be a Radio Creative Workshop, for the University of Johannesburg's second year marketing communication students later this month. The workshop will explain the creative process involved in producing great radio commercials including a brief presented by a client, conceptualising the idea and the overall production process. Examples of some great local and international radio campaigns will also form part of the workshop.

“We see this as a fantastic opportunity to build a relationship with the university while getting these students excited about the medium and a possible career in radio,” continues Gibson.

Educating stakeholders

“Our partnership with Sonovision is a key aspect of our ongoing engagement and continued conversation with advertisers and marketers, media planners, strategists, creative experts and key industry bodies, which we see as critical to the success of the RAB.”

RAB’s Norman Gibson: Expecting great things of the new partnership with Sonovision.

Sonovision CEO John Culverwell adds, “From our side it's more than just about raising awareness of radio as a medium - it's an opportunity for us to educate all the stakeholders on the production of radio advertising and how to maximise their Return on Interest as well as Return on Investment.

“It takes much more than a great idea to produce a great radio commercial and together we're taking on the mantle of responsibility to not only train creatives, but also facilitate a greater understanding and working relationship between the agencies and their marketing clients.”