[Biz Takeouts Podcast] 182: AR and VR & Native VML and Y&R SA partnership

We were joined by Glenn Gillis, managing director of Sea Monster Entertainment to chat about:

• The history of the agency and how it started.

• The services offered by the agency.
• The differences between virtual reality, augmented reality and ARG, like Pokemon Go.
• We look at the use of gamification to achieve business goals.
• We chat about the newly launch Pick n Pay Super Animals VR app.

• We end off by looking at the future plans for the agency and the next trends in AR, VR and gamification.

Check out the Sea Monster website here.

Episode 182: Augmented reality, Virtual reality & Pokemon Go. Native VML and Y&R SA Partnership announced.



Date: 21 July 2016 Length: 19:51min File size: 18.6MB Host: Warren Harding

Then later in the show, we spoke to Ben Wagner (@BenWagner), partner and head of Native VML (@Native) Cape Town, about:

• How the agency did in Cannes last month and about the Gold Lion.

• The news of NATVE VML and Y&R South Africa partnering to form the VML and Y&R Africa Group and what this means for clients.
• The anatomy of a successful campaign presentation.
• Human factors in the talk.
• How has digital changed us as humans and how has our behaviour changed?
• Client relationships vs agency relationships and what is required?
• The challenges for agencies in 2016?

• We look at how marketing fundamentals have changed?

Check out the NATIVE VML website here.

Episode 182: Augmented reality, Virtual reality & Pokemon Go. Native VML and Y&R SA Partnership announced.



Date: 21 July 2016 Length: 17:24min File size: 16.3MB Host: Warren Harding

The news roundup from Bizcommunity:

• How to show the value of customer experience
  Neuroscience, brand equity and Coca-Cola
  Want to know why the Kardashians have become so popular?
  New social media tools empower citizen journalism

If you are interested in getting interviewed on Biz Takeouts, or want to suggest a show topic, email Warren Harding (@bizwazza) on moc.ytinummoczib@stuoekatzib.

Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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• Email: moc.ytinummoczib@stuoekatzib