Adidas Originals and the Lego Group have collaborated yet again, and are presenting a new take on the classic Superstar silhouette. Launching alongside the playful Adidas Originals Lego Superstar sneaker is a buildable Superstar Lego brick model.
According to a recent survey, only 22% of South African businesses are aware of privacy laws governing their marketing activities, despite the Protection of Personal Information Act (PoPIA) set to take effect on 1 July 2021.
"As a young, Black female, I believe it's not only important to service clients but also to open up the digital floor to much needed conversations so that the campaigns we work on bring about real change," says Nombulelo Malinga, founder and director of Zizi Digital, which specialises in social media marketing and offers 360 digital consulting service.ByEvan-Lee Courie
Avengers: Endgame has ensured that a 10-year journey has come to an end with a film so emotive and impactful that it will be spoken about, in reverence, for some time to come.
Directed by Anthony and Joe Russo, the final chapter in the Avengers’ story is a spotless example of how to meet and surpass an audience’s expectations. Throughout the three hours, it is abundantly clear that this film was a labour of love. Because this is an epic ensemble with a vast principal story dominating most of the narrative, the plethora of characters could easily have ended up muddled and uninteresting. But they didn’t and it’s because of the directors’ and writers’ skilful treatment of each of the character’s personal journeys.
The visual spectacle too, created by cinematographer Trent Opaloch, is worthy of a final chapter. The battle sequences convey the sense and feeling of a true epic and along with several poignant moments, it’s interspersed with just the right amount of levity. Moreover, it communicates what being a true hero is about.
There will be those who say that only Marvel fans will sing the praises of this film. Conversely, there are likely those who would criticise the film and declare it a heap of rubbish. But that simply wouldn’t be the truth! Any film-lover would have to admit that Endgame is tremendous across all genres.
And here is why:
What stood out most throughout the film is its humanity. The delicate manner in which each character experienced their own humanity is a moving homage to all who have played their part in the Marvel Cinematic Universe (MCU). But, especially, striking is the overarching message of mortality and time. Any film, irrespective of its ‘category’ that can evoke such a visceral and personal reflection from its audience is truly prodigious.
Endgame is a grand conclusion and it provides fans with closure and satisfactory resolutions. It is undoubtedly the crown jewel in the MCU and it will take something extremely special to knock it off its well-earned throne.
What an absolute privilege to live in a world where movies like this are made. Excelsior!
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