This has been so well received that it has contributed to the salon being featured in a review by The Telegraph of the best beauty salons around the UK and has been voted as one of the 10 most Instagram-able beauty salons in the UK.
Director at CZA, Bjorn Annegarn says they assisted O’Keeffe in the metamorphosis of her vision from an idea into a brand with a visual identity to match the essence of the experience she wanted to create.
“CZA was able to create a unique brand identity in the market not only through a bright colour palette and fun playful iconography but also through the mechanisms used to create interest during the launch phase.
“By gaining an in-depth understanding of O’Keefe’s business, we have been able to anticipate her marketing needs and contribute to refining the customer experience by giving her the tools she needs to create a world class experience. Technology has meant that despite the distance between CZA and Blush+Blow we’re still able to work closely with her and ensure her needs are met.”
O’Keefe says that it was a pleasure dealing with fellow South Africans in the formation of her brand. “The CZA team understood the vision I had for my salon from the get go and its meticulous design has been carried throughout, from the website to the signage inside the salon. I am very proud of the accolades already awarded to the salon and hope this is just the beginning of great things.”
