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The best parts of me - my drive, motivation and ambition exist because she is in my life!

13-year-old Storm Boost dances her way into the Toughees telecision commercial motivated by her sister who was diagnosed with cerebral palsy

13-year-old Storm Boost has the potential to become South Africa’s next dancing sensation after she was announced as one of the winners of the Toughees Move Maker competition. The competition which launched on 15 August 2018 encouraged school children who are currently attending primary school to show their best dance moves with Gqom music. The winners of the competition will star in the Toughees television commercial at the end of the year.

Storm first heard about the Toughees Move Maker competition when Heart FM hosted the Toughees roadshow at her school, Rondebosch Primary. Her class teacher entered her into the competition. After dancing at the activation, Heart FM entered Storm into the competition by uploading her video onto social media. “I found out that I won the competition when an email was sent to the school – I was so happy and shocked and pure tears of joy followed when I was told,” said Storm.

Storm’s sister Vica, was diagnosed with cerebral palsy, a congenital disorder of movement, muscle tone or posture and this has motivated Storm to apply herself to all forms of dance that she takes part in. “It’s simple,” says Storm. “Whatever Vica can’t do, I am going to do. The best parts of me – my drive, my motivation and ambition exist because she is in my life.”

Storm is an avid lover of dance and takes part in dance lessons every week, including tap, modern and hip-hop dancing. She won a medal at the SA school champs, but it was World Hip Hop Champion, Blake Williams, who commented on Storm’s attitude, work ethic and sass. Blake’s comments meant more to her than any medal and the fact that her hard work was recognised by Blake.

Storm, accompanied by her parents, came to Durban, KwaZulu-Natal during the October school holidays to shoot the television commercial. Not only was it her first-time taking part in a professional production, but the trip to Durban saw Storm take to the skies for her first trip in an airplane. What made the trip even better? “I had a window seat and could see everything it was just amazing!” exclaimed Storm!

“We are extremely proud of Storm,” says Candice Boost, Storm’s mom. “She is a highly motivated individual and applies herself to everything that she does. She is extremely tough on herself and always pushes herself to be better! It is thanks to Toughees that people will get the opportunity to know about Storm and understand her passion for music,” added Candice. “Both my husband Hayden and I have fond memories of wearing Toughees to school and now our daughter gets to create memories of her own in her pair of Toughees. Not only are you getting a value for money product, but the shoes are built to last, Storm even wears her Toughees to netball.”

Storm, together with the second winner Corban Anthony will feature in the Toughees television commercial which will air on South African screens from late December 2018 through to early January 2019.

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Bata customers are individuals with unique lifestyle and also specific taste in shoes and are comfortable with who they are. Bata has a worldwide reach, with operations across 5 continents managed by four Regional Meaningful Business Units.

Read more: Bata, Toughees