Marketing & Media trends
Industry trends
Sponsors
Marketing & Media trends
Tech democratisation will set the tone for 2021
Andrew Smit and Johan Walters
Agriculture trends
Automotive trends
Construction & Engineering trends
CSI & Sustainability trends
4 trends set to continue or be re-interpreted in the NGO sector
Innocent MasayiraStrengthening NPO skills and processes
Nazeema Mohamed, Feryal Domingo and Soraya JoonasSustainability is key for social investment in 2021
Keri-Leigh Paschal
Education trends
Energy & Mining trends
Digital solutions need small steps to succeed
Xanthe AdamsMining looks ahead to more Covid risk
Ralf HenneckeMining's year ahead will demand deep innovation
Frederick Cawood
Entrepreneurship trends
Finance trends
The 4 themes for the new year
Andrew Duvenage,3 wealth management trends to watch in 2021
Maarten Ackerman4 strategies to rethink investing in SMEs
Kuhle MnisiMicroinsurance ready to reach new heights
Marius BothaFinding alpha in the age of Covid-19
Nema Ramkhelawan-BhanaPurpose or profit. It's not a choice
Mike MiddletonShifting towards a digital - but still human - approach
Henry van Deventer
Healthcare trends
Healthcare innovation in 2021 and beyond
Reynhardt UysAre day hospitals the new trend?
Lee Callakoppen3 emerging medical scheme membership patterns
Nerine BrinkHealthcare innovations to look out for
Moshe Lichtenstein
HR & Management trends
ICT trends
Legal trends
Lifestyle trends
Wine in the wake of corona
Kristen Duff and Gosia Young7 prospects and necessary shifts for the arts
Rucera Seethal
Logistics & Transport trends
Property trends
Auction industry survival depends on going virtual
Joff van ReenenCovid-19 drives new trends in local property market
Marcél du Toit
Retail trends
The rise of D2C
Michael SmollanAcceleration of digital payments
Jonathan SmitSafety vs sustainability - the packaging industry's key conundrum
Nthabiseng MotsoenengThe evolving e-tail landscape
Vilo TrskaThe path forward for retail in 2021
Matthew Leighton
Covid-19
Marketing & Media jobs
- Paid Social Media Specialist Johannesburg
- Social Media Strategist Cape Town
- Advertising Sales Coordinator Johannesburg
- Graphic Designer Cape Town
- Business Director Johannesburg
- Marketing Project Manager Cape Town
- Copywriter Johannesburg
- Lifestyle Journalist - Online/Print Johannesburg
- Digital Project Manager Cape Town
- Account Manager Cape Town
Advertise your job ad on Bizcommunity
#BizTrends2020: Diversity is creativity
Four of the largest trends influencing the marketing industry, and their predicted impact on South Africa in the coming months.
Camilla Clerke, ECD at HelloFCB+. |
1. Social currency
No longer does our bank account show our net worth, but our social media presence has become a prominent asset on our personal balance sheet.
Social media has given people a chance to own their story – by aligning with brands that share their values, beliefs and image.Brands are no longer “things you buy” but “a purpose you buy into”, and although a predictable trend, brands are still battling to spring into action, still telling stories about what they are, and not who they are.
#BizTrends2020: Brands have to mean something to be sustainable
In an increasingly competitive environment, brands that intend to be sustainable in the future need to find an authentic space which they can credibly own...
Nathan Reddy 10 Jan 2020
2. Turn it into a tool
A smartphone is a tool in one’s pocket – a tool used in more ways than one. In fact, in thousands of ways. And consumers want more.
From watching one’s calorie intake, to fasting, dinner solutions, exercising, taxi-ing, meditating, gaming, period tracking, pregnancy tracking, budget tracking, you-name-it tracking, people have a desire – if not an expectation – for brands to turn their message into a solution. Their solution into a product. And their product into a utility – one that becomes useful in their audiences’ everyday life.
3. Caring is cool
We are the woke nation. But we’re also a nation that will be heard.
People have gone from being aware of global issues – environmental, political and cultural, to being incredibly outspoken about them, coming up with innovative and novel solutions to make the world a better place. Brands are expected to do the same.
SA's advertising industry needs to 'woke' up
What does it mean to be 'woke'? For us, being woke is an agenda to be strong out loud, to be deliberate...
M&C Saatchi Abel 5 Jun 2019
Brands that authentically align with causes are rewarded, but brands that align for the sake of it often reach new lows.
4. Diversity is creativity
Creativity can come from anywhere, and anyone. And it’s never been so clear as it is now.
#FairnessFirst: Unboxing diversity in advertising
'Thinking outside the box' is a good way to improve your creativity skills. If you're a creative by profession, here's why Kantar Millward Brown says you need to see that bounding box as 'diversity', and how to go beyond it in your advertising...
Leigh Andrews 23 Jul 2018
The best creative solutions come from diverse teams. From race to culture, background, skillset, ethnicity, sexual orientation, and the list goes on, the most innovative and impactful solutions come out of proper collaboration, and open-mindedness.Brands need to invest in diverse teams and empower them to reach new levels.
Don't miss BizTrends2021 - 8 keynote speakers forecast trends shaping business in our region! Register now!