Marketing & Media trends
Marketing & Media trends
Construction & Engineering trends
- Bouwer Serfontein
- Emily Clark
- Chris Malan
- Dhesigen Naidoo
- Taru Madangombe
CSI & Sustainability trends
- Zyaan Davids Anter
- Nicholus Funda
- Ntombifuthi Ntuli
- Nazeema Mohamed
- Anja Mulder
- Noxolo Hlongwane
Energy & Mining trends
- Siyamthanda Williams
- Daniel Goldberg
- Marius Reitz
- Berniece Hieckmann
- Travys Wilkens
- Rutendo Hlatshwayo
- Ruellyn Willemse-Snyman
- Andrew Möller
- Daniel Kibel
HR & Management trends
- Jade Duckitt
- Patrick Bracher
- Kiasha Nagiah
- Morne van der Merwe and Wildu du Plessis
- Athi Jara
Logistics & Transport trends
- Louise de Beer
- Crispin Inglis
- Derek Lategan
- Nonhlanhla Mayisela
- Tanja Lategan
- Nomzamo Radebe
- Elize van der Berg
- Gavin Jones
- Gerhard Zeelie
- Beate Stiehler-Mulder and Mariëtte Frazer
Marketing & Media jobs
- Junior Digital Account Manager Johannesburg
- Graphic Designer/Digital Content Creator Cape Town
- Social Media Marketer Paarl
- News Editor Johannesburg
- Account Director Johannesburg
- Industrial/Product Designer Cape Town
- Digital/Web Analyst Johannesburg
- Junior Editor/Designer/Videographer Cape Town
- Digital Media Executive - Graduate Cape Town
- Junior Admin / Receptionist Johannesburg
#BizTrends2020: It's the year of the gamechangers
Zubeida Goolam, co-founder and creative partner at Brandtruth//DGTL
I expect to see these five major trends for 2020:
1. Staying secure (digital privacy)
The progress of digital privacy and transparency is an opportunity for solutions. Online privacy and the protection of personal information has been on the tongues of consumers for years. First-party data and cookies will soon be a thing of the past, meaning it's time to test and learn.
In the wake of the recent Facebook scandal that revealed how Cambridge Analytical had gained improper access to the sensitive, personal information of up to 87 million Facebook users, consumers around the world are waking up to the value of personal privacy...
Bronwyn Williams 20 Jun 2018
This browser identification tool makes audience targeting, data trading, measurement, attribution and frequency capping for the open web possible. But now Apple, Google and Mozilla have made moves towards blocking ad-related cookies in an effort to protect the privacy of users. Marketers need to find innovative ways of targeting and should engage with partner agencies on where the future of targeting and privacy will lead.
2. Make it an experience (content experience)
Google research has shown that 72% of consumers engage only with customised marketing. The experience of personalised content is an expectation, and the execution considers where and how a specific audience consumes it.
Experiential marketing starts from a narrative...
Jameson Hlongwane 16 Sep 2019
To cut through the noise, marketers will need to create experiences that are engaging and speak to content and context. Users want to feel connected to the subject matter and to do this, careful consideration needs to be given to a combination of design, placement and environment.
3. Slide into the DMs (chat messaging)
This is a line of marketing that speaks directly to customers, it is personal and direct. This will continue to grow as it is a direct way of starting a conversation with consumers and it caters to the fact that we are becoming more demanding in that we expect helpful, personal and emphatic interactions with brands.
Over the past few months, I have visited countless local websites that are implementing chats as a means to generate their leads. This is great when done correctly, but sadly in most cases, the apple seems to have fallen very far from the tree...
Keenan Bouwer 2 Jul 2019
Some of our previous insights from our Brandtruth//DGTL team highlighted that chat messaging will definitely need to form part of a brand’s integrated marketing strategy for 2020, as it directly impacts your brand’s hypersegmented audience that actively engages online.
The field of digital and social media marketing is constantly changing as technology advances and consumer needs develop. It is paramount for us to stay ahead of the curve with continual innovation and the application thereof...
Zubeida Goolam and Wayne Flemming 29 Jan 2019
4. Let the machines help (AI and machine learning)
Artificial intelligence and machine learning in marketing aim to personalise customer service and minimise the need for extensive human intervention by making use of chatbots and task automation. AI offers data-driven insights and allows for the tailoring of the experience for users, as it learns what they like and engage with.
The technology helps marketers to streamline their processes and offerings. The key takeout is to automate as much as possible, pilot solutions and see what works for you.
The use of artificial intelligence (AI) and machine learning is on the rise, but it's important to know which reputation management processes should and shouldn't be automated...
Ashleigh Wainstein 15 Nov 2019
5. What does it all mean? (analytics)
Analytics is growing in prominence, helping to identify strengths and weaknesses, and quantifying efforts and results. Making use of available tools to track not only the success of marketing campaigns but also to track the performance of businesses, is becoming more important.
Results obtained from analytics data will lead to more insight-driven marketing, meaning content that is very specific and hypertargeted.