Covid-19 has brought many changes to various industries including marketing. Zubeida Goolam, co-founder and creative partner at Brandtruth//DGLT unpacks the new dawn of influencer marketing...
Zubeida Goolam 20 May 2020
Algorithms are often considered as the holy grail of effectiveness in action, but how can brands benefit from a principle so scripted on platforms so agile and emotionally-driven?...
Zubeida Goolam 25 Mar 2020
The digital and social media marketing landscape is in constant flux due to software updates, changes to platforms and new ways of consuming content...
Zubeida Goolam 16 Jan 2020
Here are six points to consider when building a campaign to get brands out there...
Zubeida Goolam 11 Nov 2019
Introducing 'Black Twitter'. The formidable and creative movement that leaves no person safe and no wit uncensored, while tackling matters of common interest or relatable content amongst the black community...
Zubeida Goolam 20 Aug 2019
With the continued increase of the prosumer, many brands are struggling to control messaging around who they are and what they offer. By having a savvy social media strategy, a brand is able to better communicate with and understand who their audience is, what it is they want and how to engage with them positively, while still building resonance...
Zubeida Goolam 13 Jun 2019
With more than 600 million members from 200 countries in 2019, LinkedIn is still the largest professional networking platform in the world...
Zubeida Goolam 17 May 2019
Shockvertising. How far is too far? Are shock ads effective in changing consumer behaviour or, is shocking people simply off-putting?...
Zubeida Goolam 29 Jan 2019
We've seen a dramatic shift in power, with social media sometimes rendering other marketing platforms irrelevant...
Zubeida Goolam 20 Nov 2018
Through social media, one is able to more effectively and intimately interact with others, however, these digital platforms also act as disrupters to the real world, which often compete for your time and energy...
Zubeida Goolam 2 Aug 2018
South Africa has made great strides in recent years towards being a world class creative hub, our vast strides in creativity and humour have been made possible through its many, young, vibrant and defiant citizens. However, we are still facing cultural misunderstandings and gaps in our varied backgrounds...
Zubeida Goolam 30 May 2018
