Subscribe & Follow

Advertise your job vacancies

Jobs

Head of Performance Marketing South Africa
LinkedIn Outreach Assistant - Remote Cape Town
Creative Content Video Editor Johannesburg
Influencer Campaign Manager Cape Town
Pioneering Coordinator Cape Town
Social Media Manager Cape Town
Video Editor for Social Media Content Cape Town
Social Media Manager and Strategist Cape Town
Junior Digital Art and Social Media Marketing Coordinator Johannesburg
Multi Media Journalist | South Coast Sun Durban

More jobs Submit a job Open account

The five vital aspects of a successful social media campaign

By Zubeida Goolam

20 Nov 2018

Social media has surpassed all predicted expectations and erupted into a space where people connect, share and tell their stories. It has become a hub for content creation and idea sharing for both consumers and marketers, allowing brands to directly impact their followers at a click of a button. But what does it take to stand out from the crowd and the get noticed on social?

The five vital aspects of a successful social media campaign

Here are a few tips to get a kick-ass social campaign into the public eye for all the right reasons:

1. Strategy is key

The first step in any marketing campaign is creating a solid strategy that will form the core of all your communication and visuals. The strategy will guide you and your team along the campaign process to ensure that your messaging hits the mark and projects the right kind of brand presence into a digital space, without disrupting vital aspects of the brand’s persona.

The strategy will outline your campaign objectives, define the insight and key focus points to ensure that everything produced and published online builds on a united archetype.

2. Know your brand

What do you offer people and how will this impact the market? Knowing your product, what story you’re telling and how you can distinguish yourself from the millions of other brands online, will be one of the biggest factors within your campaign. It’s up to brands to not only clearly portray what they’re about but also to engage and grow their target market in new and innovative ways.

3. Find your gap

Social media is a fast-paced environment with new content going live every few seconds, making it almost impossible to gain traction when your campaign needs it most. This is why trend-watching and strategic brand alignment often leads to success and a wider projected campaign reach. Understanding how the people within your market think, act and react, and then engaging with them on their own platforms, is key to trend alignment and brand association, which prompts user-generated content, allowing your social campaign to flourish even with limited financial backing.

4. Creativity will drive your campaign

Every campaign is different in their objective and the desired outcome, however, one singular commonality remains; to create an experience that allows people to fluidly immerse themselves into your brand. Creating unique experiences for people will allow them to gain a better understanding of your brand and why they would want you to fulfil their needs.

5. Inspire - A lasting impression

The success of a social campaign also depends on what you’re trying to achieve. Each campaign is as unique as the brand it is tied to, therefore measuring “success” within a basic margin of results does not give enough credibility to the campaign and the effect it had on the user.

One of the underlying aspects of a successful campaign lies in the emotion and reaction it was able to evoke. Take into consideration that your consumer is human, a person. They don’t want to be fed autonomous information but treated as an individual who can indulge in the moment, thrive in what you have to offer and feed off of the inspiration that your message brings to life. Allow a person to feel and you will have created a lasting impression, which, inevitably leads to brand loyalty and the success of your social campaign.

About Zubeida Goolam

With a rich history and culture, Zubeida had an impressive repertoire, spanning over many years at industry giants, before starting and then dominating with her own company Valiant. Valiant incorporates multiple levels of marketing including but not limited to consulting, social media, storytelling and full content creation. With years of experience and a passion for creating, Zubeida now heads up the storytelling team along with co-founder Wayne Flemming, creating online campaigns that both inspire and drive critical engagement.