Marketing & Media Marketing
Submit newsAdvertiseSubscribe
NewsPress OfficesCompaniesJobsEventsPeopleMultimediaFeaturesOpinion
AdvertiseSubmit news

Industries

All industriesAgricultureAutomotiveConstruction & EngineeringEducationEnergy & MiningEntrepreneurshipESG & SustainabilityFinanceHealthcareHR & ManagementICTLegalLifestyleLogistics & TransportManufacturingMarketing & MediaPropertyRetailTourism & Travel

Features

Youth MonthCannes LionsAfrica MonthBizTrendsBizTrendsTVOrchids and OnionsMore Sections..

In the news

Bizcommunity.comPenquinDentsuDomains.co.zaTractor OutdoorIgnition GroupMedia24Topco MediaAfriGISSunshinegunBroad MediaGreatstockScholars FilmHOT 102.7FMMotherland OMNiEnquire about a company Biz Press Office
Agriculture
Automotive
Construction & Engineering
Education
Energy & Mining
Entrepreneurship
ESG & Sustainability
Finance
Healthcare
HR & Management
ICT
Legal
Lifestyle
Logistics & Transport
Manufacturing
Marketing & Media
Property
Retail
Tourism & Travel

News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

Submit content

My Account

Advertise with us

Subscribe & Follow

Trending

2 days 7 days 30 days By Industry
Advertise your job vacancies
    Post your Job Ad here >>
    Search jobs

    Jobs

    More jobsSubmit a jobOpen account

    The future of market research: A nudge in the right direction

    Prices ending in 99c and extended payment plans are both examples of how marketers have instinctively been taking advantage of behavioural economics - long before the term has even officially been coined and turned into a science. This is one of the presentations from the 33rd SAMRA Conference, Rosebank Crowne Plaza, Johannesburg. The conference took place from 16-17 August.
    By Helen Janse van Rensburg and Pieter Kok
    31 Aug 2012
    31 Aug 2012
    The future of market research: A nudge in the right direction

    These days, not only marketing and advertising sectors are beginning to embrace behavioural economics more formally, but even the US and British governments are giving it a central place in policy initiatives. But what is it, how does it fit in with modern day research thinking and how can we use it to improve our approaches?

    The future of market research: A nudge in the right direction.

    Read more: SAMRA, SAMRA conference, Consulta Research, future
    Share this article
    NextOptions

    About Helen Janse van Rensburg and Pieter Kok

    Helen Janse van Rensburg (Vision Africa) and Pieter Kok (Consulta Research). Pieter Kok also presented the paper.
    Related
    OptionsNext

    BizTrendsTV

    RAPT BizTrendsTV: Student Village's Ronen Aires - Gen Z's disruption of the world
    Top stories
    More news
    Let's do Biz