Brand SA boosted by World Cup cricket deal

Over and above all this SA Tourism will be afforded an excellent opportunity to convey the message of South Africa's attractiveness as a tourist destination to leading foreign journalists and commentators.

Moeketsi Mosola, CEO of SA Tourism, said that had the deal been contracted abroad in foreign currency it would've cost over R1-billion.

Says Nomsa Chabeli, World Cup marketing director: "Through SA Tourism's involvement, the whole SA cricketing experience will be enhanced for the 50 000 foreign visitors we are expecting and for the international television audience."