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Magazine sales down for the first quarter

ABC figures show that magazine sales are down by 15% on average for the first quarter of this year compared to last year.

16 May 2002

The following magazines increased their circulation for the first quarter of this year:

Business 2.0	7 131	up 60%
Style	24 668	up 34%
House & Leisure	44 528	up 33%
Threads & Crafts	24 360	up 31%
Autotrader	36 449	up 21%
Insig	16 911	up 18%
Shape	49 711	up 15%
FHM	74 857	up 8%
People	107 927	up 7%
Vroue Keur	64 324	up 7%
Dit	68 436	up 6%
Pace	52 763	up 5%
True Love	142 390	up 4%
Cosmopolitan	109 345	up 3%
Reader's Digest	127 152	up 2%
Men's Health	79 223	up 1%

The following magazines experienced a drop in circulation for the first quarter of this year:

Living & Loving	38 460	down 21%
SA Sports Illustrated	34 044	down 16%
Drum	94 367	down 12%
Rooi Rose	147 822	down 8%
SA Garden & Home	89 374	down 6%

Source: MarketingWeb

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