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Towards ideal customer service
The South African chapter of the Society of Consumer Affair Professionals (SOCAP), recently held hosted customer-care guru Peter Cheales, who outlined the issues that gave rise to complaints and comments being listed on his site, Helicopter.com, and the corresponding reaction from companies who cared - as opposed to those who did not.
At the end of the presentation delegates had a very clear understanding of how consumers viewed complaints and company responses / non responses.
SOCAP South Africa have set the date for their 2nd annual conference which takes place in Johannesburg, 14 - 15 September. The agenda is specifically aimed at Consumer care/Customer service professionals and the content is designed/collated by consumer care/customer service professionals.
SOCAP, an international, non-profit professional body, is committed to raising the level of customer service within South Africa through ongoing sharing of knowledge and best practice amongst it's members. The conference will offer real value-for-money topics that are both relevant and topical for today's customer service professional.
Editorial contact
SOCAP South Africa (Society of Consumer Affair Professionals)
