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In 2022, Effie South Africa launched the first dialogue series with C-Level CMO/CFO and CMO/CTO power couple dialogues focusing on collaboration across business units, approaches and lessons learned.
Effie South Africa will partner with the Gordon Institute of Business Science (GIBS) to bring the series to life. The dialogue series kicks off at 5:30pm on Thursday, 25 May 2023 at GIBS Illovo, with the ‘Creativity Panel' moderated by Pete Case, CEO and creative chairman, Ogilvy South Africa.
By bringing together industry leaders to discuss and share insights on marketing effectiveness, the Effie South Africa dialogue series is playing a vital role in driving the future success of the marketing industry. Details of the Effie dialogue series are as follows:
July - Procurement: Is Efficiency working against the growth mindset - moderated by Karabo Songo, ACA Chair
August - Technology: Technology as an enabler to marketing effectiveness - moderated by Anwar Jappie, Google
September - CMO/CFO: Navigating uncertainty together - moderated by Zayd Abrahams, Tiger Brands
The Effie Awards South Africa, hosted by the ACA and sponsored by Nedbank, recognise marketing communication that is not only creative but, most importantly, effective. The awards are now in proud partnership with the Nedbank IMC Conference, Africa's foremost integrated marketing conference. Winners of the 2023 Effie Awards will be announced on 15 September 2023.
Join the conversation using the hashtags #EffieAwardsSA, #MarketingUpClose, and #NedbankIMC2023. For more information on the 2023 Effie Awards, visit www.effieawards.co.za.