Blog post from London School of Marketing unpacks Masters' secrets

123RF

The skills which Masters students develop include adapting to changing markets, developing marketing strategies and creating innovative campaigns. The post stresses the importance of strong problem-solving skills and the ability to analyse data.

Gimhani Gunasinghe, head of the school’s marketing department, said, “Today’s business world is more competitive than ever and companies are constantly striving to be the best in their field. A Masters demonstrates to prospective employers that you have the skills to tackle constantly evolving challenges and come up with innovative ways to stay ahead of the competition.”

The blog post discusses businesses’ need to employ marketing experts who are capable of developing comprehensive, actionable strategies. It explains how Masters students develop the ability to reach out to consumers effectively, online and off. Readers are also asked to consider how they can boost employability by proving they can research complex marketing techniques and identify how to position them within a comprehensive strategy.

The full blog post, including a more detailed look at five skills developed on a Masters in Marketing, can be viewed here. For more information, go to www.londonschoolofmarketing.com.