Marketing News South Africa

Summer selfie campaign at Cape Point

The 'CapePointScenicBeauty' campaign, which runs until the end of February 2015, is encouraging visitors to Cape Point to take selfies and load them to Instagram, Twitter and Facebook to win weekly prizes.
Summer selfie campaign at Cape Point

Individual selfie frames will be handed out to visitors when purchasing a funicular ticket, which can then be used to capture special moments at a secret location within Cape Point and shared by posting it on the site's Facebook Page, and using #mycapepointselfie on Twitter or Instagram. There will also be "groupie" frames around the funicular and restaurant areas as well as frames in the funicular windows that visitors can use to capture their moments, using the same hashtag.

Prizes include a two-night stay for 12 people at Olifantsbos cottage in Cape Point, a helicopter flip over Cape Town with NAC Helicopters and Cape Point Hampers filled with goodies.

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