Add Hope campaign reaches R85 million

14 Aug 2012

KFC launched Add Hope in 2009 and has raised a total of R84.5-million to date, stemming from a percentage contribution from the franchisees royalties and customers R2 contributions in store. In 2011, it raised R9.6-million through customer's contributions in store where customers are "making a difference."

Hope Worldwide's Marc Aguirre receives the money.

"Hunger is a major problem in our country and, if not addressed proactively, will hamper our ability to sustain the levels of growth needed to truly eradicate poverty," said David Timm the chief marketing officer of KFC South Africa.

Beneficiaries

The campaign has donated R12 287 125 this year to six charities to ensure that as many hungry tummies will be filled throughout the year. They are:

Existing partner, Joint Aid Management will receive the largest portion of funds for 2012 of R6 million.
A new charity partnership with HOPE Worldwide will receive the second largest distribution of R3 213 270.
JHB Child Welfare will receive R1.6 million and JHB Parent and Child Counselling Centre R900 000, from the Carte Blanche - 'Making a Difference' campaign.
Girls and Boys Town KwaZulu-Natal will receive R373 855, which will fund three well-established projects.
The Just Footprints Foundation will see R150 000 donated to camps for children.

The group has committed to spending the remaining amount of money raised from 2011, after the selected beneficiaries have received their funding for 2012, on further deserving charities throughout the course of the year.

"The campaign is looking forward to the remainder of 2012, with the upcoming World Hunger relief month in October. We want to reach more people across the country this year because we are striving for a South Africa in which we can make a marked difference with our customers in the lives of our children," concludes Lauren Turnbull, corporate social responsibility manager, KFC South Africa.