Developing compelling sponsorship offers webinar

Topics

• 8 November - Best Practice Offer Development: Who to target, what to offer

  This 90-minute, live webinar will take you through the mind-set and process for developing compelling, value-packed offers that will capture potential sponsors' attention and differentiate you from the competition. This is a perfect complement to Best Practice Sponsorship Sales on 15 November. Topics include:

  • Creating a well-targeted hit list
    
  • Prioritising: Who are your most promising prospects
    
  • Getting the background information you need to create a great offer
    
  • When to contact the sponsor and what to say
    
  • The critical importance of getting to the big ideas
    
  • The creative offer development process. Note: This process will be delivered in case-study form, enabling participants to see an offer develop
    
  • Creating a benefits list that works

• 15 November - Best Practice Sponsorship Sales: Turning your vision into revenue

  This 90-minute, live webinar will show you how to formalise your offer, get it to the right person, follow up, negotiate, and close the deal. This webinar is the perfect complement to the Offer Development webinar on 11 November, covering topics such as:

  • What must be included in your proposal
    
  • Proposal "extras" that can make a big difference (and what to avoid)
    
  • Structuring your proposal for maximum impact
    
  • Making it easy for the sponsor to sell the offer internally
    
  • Pricing your offer correctly
    
  • Protecting your creative ideas
    
  • Getting your offer to the right person (and who to avoid)
    
  • Must-know negotiation tips, tricks, and what you should never do
    
  • Valuing in-kind sponsorship

  • Formalising the agreement

Sessions

To accommodate global time zones, both webinars are presented twice, 12 hours apart. Below are the session times and the corresponding times in selected time zones. Please check the time and date in your own region. WorldTimeServer.com is recommended.

Session 1 - 9am Sydney-time (GMT +10) on 8 and 15 November

• 11am Auckland
  
• 2pm Vancouver (7, 14 Nov)
  
• 4pm Chicago (7, 14 Nov)
  
• 5pm New York (7, 14 Nov)

Session 2 - 9pm Sydney-time (GMT +10) on 8 and 15 November

• 10am London
  
• 11am Brussels
  
• 12pm Johannesburg
  
• 4pm Dubai
  
• 6pm Perth

The sessions will be recorded and made available five working days after the webinar.
The cost is one session for US$125 or both for US$210.

About the presenter

On top of her commitments to speaking and writing, Skildum-Reid provides expert consulting and coaching to major sponsors across the Asia-Pacific, as well as in-house training and coaching to major sponsors, governments and sponsorship seekers around the world. Prior to migrating to Australia in 1992, she provided advice to many Fortune 500 companies on their major sponsorship portfolios.

She has written industry bestsellers, The Sponsorship Seeker's Toolkit, The Corporate Sponsorship Toolkit and The Ambush Marketing Toolkit. Kim is also behind the sponsorship marketing destination, www.PowerSponsorship.com.