Public transport smartcard launched in eThekwini Municipality

This is the first phase of eThekwini's journey towards implementing its Integrated Rapid Public Transport Network (IRPTN). The implementation of IRPTNs throughout South Africa has been legislated by the National Department of Transport.

Initially, the Muvo card will be used on Durban Transport buses only, but as the IRPTN is phased in the smartcard will eventually be usable on all modes of public transport, including trains. The IRPTN is one of the projects intended to make eThekwini Africa's most liveable and caring city by the year 2020.

In addition to using the Muvo card, which functions as an "electronic wallet", on public buses, commuters will also be able to use the smartcard at retail outlets to buy groceries and other goods and services.

Piloted on People Mover buses in February

The Muvo card will be piloted on the People Mover buses for six weeks starting in February next year. During this time, the 23 People Mover buses will be kitted out with electronic ticketing devices and the "tap and go" cards will be issued to commuters. It will be possible to buy the cards and load them with money at ticket-selling kiosks along Durban's inner-city bus route. Once cash has been loaded onto the Muvo card, the commuter will pay for his bus trip by tapping his card against the electronic ticketing device installed on the bus.

Extensive publicity campaign

Following the pilot phase on People Mover, the Muvo card will be rolled out to all other Durban Transport buses from around April, 2012, reaching commuters in Umlazi, Ntuzuma, KwaMashu and Rossburgh. The municipality will embark on an extensive publicity campaign, by engaging with passengers at bus terminals, ticket offices, shopping centres and other public areas to educate commuters about how the the Muvo card works. Muvo brand ambassadors will be at these areas handing out pamphlets and teaching commuters how and where to buy, load and use their cards.

The brand name, identity and design of the new smartcard, reflects the eThekwini Transport Authority's vision as well as the energy and excitement of a vibrant city on the move. The municipality engaged with passengers on the buses to get their views with regards to the brand name and the Muvo name received a very favourable response.

Convenience a defining feature

With convenience a defining feature of the Muvo card, the municipality will be adding to existing ticket offices and increasing the number of mobile ticket selling vehicles to make it easier for commuters to buy their Muvo cards. Passengers will also be able to buy and top up their Muvo cards at Sizakala centres and, in future this facility will also be available from selected retailers.

Pensioners, people with disabilities and scholars will also be catered for with the new system through a concession card programme that will follow a simple and convenient application process.

The Head of eThekwini Transport Authority, Thami Manyathi said: "Durban joins a number of other cities around the world that are using automatic fare-payment systems, such as Curitiba, Singapore and Bogota. We are proud to see our city ranking among major cities around the world in this initiative."

For more information contact Priah Dass on (031) 311 4842 or email dasspr@durban and Gugu Mdlalose on (031) 311 4807 or email az.vog.nabrud@gesolaldm.