Africa is a robust and growing business travel market for South African companies. Stabilisation of the mining industry has driven investment and accelerated growth, and many South African companies are actively exploring opportunities on the continent.
Despite the opportunities, travel in Africa can be challenging and even risky at times. However, technology is helping to mitigate these issues.
Data shared by Flight Centre Travel Group’s Corporate Traveller shows that four of the top five international airports worldwide for corporate traffic ex-South Africa are in Africa.
Based on booking data made this year, London is still the top international business destination for South African travellers. However, that is the only destination outside of Africa to make it onto the top-five list.
The remaining four are, in order:
• The Hosea Kutako International Airport in Windhoek, Namibia; • The Sir Seretse Khama International Airport in Gaborone, Botswana. • Fourth is the Harry Mwanga Nkumbula International Airport in Livingstone, Zambia, and • The Robert Gabriel Mugabe International Airport in Harare, Zimbabwe.
Although the opportunities for trade in Africa are limitless, business travellers face delayed flights and struggles associated with a lack of proper infrastructure.
During a recent assembly organised by the Airlines Association of Southern Africa (AASA), Paul Steele, Senior Vice President, Member & External Relations at the International Air Transport Association (IATA) highlighted challenges such as inadequate infrastructure, a competitive cost base, and said facilitated travel was still lacking in key markets.
AASA Chief Executive Chris Zweigenthal urged those in power and associated with the aviation value chain to work together to keep air travel on the continent safe, to contain and reduce costs, and create friendly visa and immigration regimes.
Keeping air travel safe
The lack of road infrastructure across Africa is a considerable challenge. Elisa Bremand, Security Manager West Africa, remarks that some of the biggest risks overlooked by travellers tend to be transport related. Road accidents are one of the top five causes of medical evacuations by International SOS.
Bremand says: "Checking the road status, the local rules and driving conditions and whether self-driving is recommended in one’s destination is essential to mitigate such risks. In some locations, we also recommend visitors to arrange their transport with a trusted local contact or a vetted provider."
SOS International also advises travellers to stay abreast of political developments in the country they are visiting. Bremand maintains: "While social unrest does not usually pose a direct risk to visitors, it can seriously disrupt one’s travels."
Simmy Micheli, Sales and Marketing Manager for Travel Insurance Consultants (TIC), says health concerns are another challenge for Africa’s travellers in general. Although it is mainly a concern for travellers to the more rural areas, gastric ailments as a result of poor water quality are commonplace. Mosquito-borne diseases are another severe risk in Africa, and Malaria affects more than 200 million people.
Micheli explains that most rural African areas have no modern healthcare facilities. Patients in these areas usually rely either on traditional medicine or travel great distances for care. Often, hospitals and clinics don't offer specialist care services, and travellers might need to be transported to more appropriated facilities in another country - even in Europe.
Mitigating risk when travelling
New technology is helping to mitigate a number of these risks when visitors travel in Africa, providing real-time, accurate information.
Receiving specific, automated medical and/or security travel advisory after booking, for instance, can prepare travellers. During a trip, having access to a mobile-friendly service is also crucial. Travellers should also be able to rely upon services with push notifications and receive personalised and relevant information across their favourite channels.
The Corporate Traveller chatbot SAM (Smart Assistant for Mobile) offers a corporate Duty of Care feature that geographically focused on travellers’ whereabouts and will send real-time alerts when someone might be affected by an event based on their location.
Sam sends alerts that are strictly location-based on the current itinerary and prompts travellers to report they are safe via a push notification. One tap later, the travel manager knows the status of each traveller.
For travellers in Africa, first-hand destination knowledge and advice can be hard to find. However, with the Sam Community feature, each Sam user can now share their travel tips and encounters with fellow travellers. Sam presents this information to the traveller based on their context, so only relevant pieces of data are shown.
Although travelling into Africa still comes with certain risks, emerging technology trends can help companies and travellers overcome these challenges, with improved emergency monitoring, better location tracking and streamlined communications moving the continent forward.
With a proven track record in business management and finance, Oz Desai heads up Flight Centre Travel Group's dynamic Corporate Traveller brand in South Africa. Having worked in a retail travel, management and finance environment within the Flight Centre group, Desai's first-hand experience brings great depth to the role of positioning Corporate Traveller as the preferred provider of travel solutions to corporate South Africa.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.