Asked what inspired him to create the magazine, Hendriksz said: "I became tired of reading the same impractical, irrelevant health and lifestyle articles. I identified a vacancy for relevant, fresh content. There is a need for pharmaceutical, nutraceutical, and general health and wellness companies to engage directly with their target audiences - Live Life is the connecting point."
Through its association with distribution experts, Free Radical Media, the magazine guarantees a targeted circulation to 50 000 households through the free distribution of its print edition, on a bi-monthly basis, over and above the digital application's audience. The first printed edition will be distributed throughout Gauteng in December 2011. A Western Cape edition is set to be launched in the near future.
The magazine is distributed in hard copy and is available online without cost to the consumer. Hendriksz is focusing on a distribution model that ensures that advertisers can reach their desired audience without being hindered by external factors such as affordability. Live Life also offers pharmaceutical companies direct-to-consumer distribution of products and samples.
The Live Life reader is the high-end South African who is aware of health and lifestyle risks, and who is looking for ways to increase his wellness approach, with the aim to live life in a balanced manner.
Live Life offers companies a platform to reach the end-consumer in a targeted, focused manner, through established distribution partnerships and years of industry experience at highly competitive rates.
The magazine (and its online counterpart) is interactive and dialogue driven, focusing readers' feedback, requests, and suggestions. Editorial, in both English and Afrikaans, will include expert health pieces as well as the latest trends and breakthroughs in the pharmaceutical industry.
