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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
Cristelle Snyman, Everlytic 7 Apr 2026
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According to the statement, she is aware of all the critical issues that need to be addressed to assist the public broadcaster to function efficiently; execute its mandate and serve the needs of South Africans.
Most importantly, she acknowledges it needs to stabilise its leadership and ensure that the board, management and the employees of the SABC adhere to all governance matters.